Effective Date: February 13, 2025

Last Updated: February 13, 2025

1. Introduction

Welcome to Fountain Liquor & Spirits (“we,” “our,” “us”). We are committed to protecting your privacy and ensuring that your personal information is handled securely and in compliance with applicable laws, including SMS compliance under The Campaign Registry (TCR) guidelines, the Telephone Consumer Protection Act (TCPA), and other privacy regulations.

This Privacy Policy describes how we collect, use, and protect your information when you visit our website, purchase from our store, sign up for SMS communications, or interact with us in any way.

2. Information We Collect

We collect different types of personal information, including:

• Personal Identifiable Information (PII): Name, phone number, email address, billing/shipping address.

• Payment Information: When making purchases, payments are processed securely; we do not store payment details.

• SMS & Marketing Preferences: If you opt in for SMS notifications or promotions, we collect your phone number and communication preferences.

• Usage Data: IP address, browser type, and interactions with our website for analytics and service improvements.

3. How We Use Your Information

We use your data for the following purposes:

✅ Order Processing & Delivery: To fulfill purchases and provide customer support.

✅ Marketing & Promotions: To send promotional offers, discounts, and new product updates via SMS, email, or other means (only with your consent).

✅ SMS Communication (TCR Compliance):

• We only send SMS messages to customers who have explicitly opted in.

• You can opt out at any time by replying STOP to our messages.

• We do not share or sell phone numbers for marketing purposes.

✅ Legal & Security Purposes: To comply with applicable laws and prevent fraudulent activities.

4. SMS Marketing & Compliance (TCR, TCPA, & CTIA Rules)

By opting into SMS communications, you agree to receive transactional, promotional, and service-related messages from Fountain Liquor & Spirits.

🔹 Consent-Based Messaging

• By signing up, you provide explicit consent to receive text messages.

• Message frequency may vary, and standard messaging/data rates may apply.

🔹 Opt-Out & Customer Rights

• You can unsubscribe at any time by replying STOP to any message.

• Reply HELP for customer support assistance.

• We respect your privacy and will not send spam or unauthorized messages.

🔹 Data Protection for SMS Subscribers

• Your phone number will never be sold, rented, or shared with third parties for marketing purposes.

• Messages will be sent in compliance with TCR guidelines, TCPA laws, and carrier regulations.

5. Sharing & Disclosure of Information

We do not sell, trade, or rent your personal information. However, we may share your data in the following cases:

• Service Providers: Trusted third-party vendors for payment processing, delivery services, and marketing tools.

• Legal Compliance: If required by law, regulatory authorities, or to protect our rights.

• Business Transfers: In the event of a merger, acquisition, or asset sale.

6. Data Security & Retention

We implement strict security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

• Data is encrypted where necessary.

• We retain your data only as long as needed for legitimate business purposes.

7. Your Rights & Choices

You have rights over your personal data, including:

✅ Access & Correction: Request access to the data we hold about you.

✅ Opt-Out: Unsubscribe from SMS/email marketing anytime.

✅ Data Deletion: Request deletion of your data, subject to legal requirements.

To exercise your rights, contact us at: privacy@fountainliquor.com

8. Third-Party Links & Cookies

Our website may contain links to third-party sites. We are not responsible for their privacy practices. We may also use cookies and tracking tools for analytics and personalized experiences.

9. Updates to This Policy

We may update this Privacy Policy to reflect changes in laws, business operations, or security practices. Any updates will be posted here with a revised “Last Updated” date.

10. Contact Us

If you have questions or concerns about this policy, contact us at:

📍 Fountain Liquor & Spirits

📍 3907 Fountain Ave, Los Angeles, CA 90029

📞 (323) 872-5585

📧 privacy@fountainliquor.com

🌐 www.fountainliquor.com

By using our services, website, or opting into SMS communications, you agree to this Privacy Policy.